O.R.A. Collective

ORA stands for Organic, Regenerative Agriculture. It is a partnership between three close winemaking friends who are passionately committed to working in harmony with nature and creating products that have a positive impact on the environment. Through organic, regenerative farming, the winemakers build healthy soils, draw carbon back into the ground and benefit the health of the Earth.

Working closely with growers in Sicily, Puglia, Abruzzo, Veneto and Chianti, the boys at ORA produce organic wines that scream “drink me!” when you see them on a shelf. Their playful labeling (the ‘Primitivus’ hand drawn dinosaur for example) is a top class Primitivo that’s also a one-liter bottle AND affordably priced. They’re ticking all the boxes! Eschewing much of the national wine bureaucracy, these are radically fun expressions of regional varietals that are as much a joy to drink (hopefully) as they are for us to sell.